Sponsor concert checklist: what to arrange and when

A sponsor concert involves more than booking musicians and serving drinks. You need to align sponsor commitments, permits, technical requirements, guest registration and hospitality before the event day. Use this checklist to work through the plan in order, from fixing the date and venue to printing the run sheet and cooling the drinks. It also highlights details that are easy to leave until the last minute, such as sponsor logos, dietary requirements, access keys and backstage furniture.

The plan, step by step

Every task with its own sub-checklist, in the order you'll actually need them.

Preparations

  • Confirm date and location

    2 people

  • Compile the music program

    3 people

  • Confirm performing musicians

    2 people

  • Record sponsor agreements

    2 people

  • Check permits

  • Check insurance

  • Reserve sound equipment

    2 people

  • Book catering

    2 people

  • Reserve photographer

  • Design invitations

    2 people

  • Send invitations

    2 people

  • Post promotion online

    2 people

  • Distribute posters

    3 people

  • Process registrations

    2 people

  • Collect dietary requirements

  • Create final guest list

    2 people

  • Have the program printed

  • Collect sponsor logos

    2 people

  • Prepare name badges

    2 people

  • Assign volunteers

    2 people

  • Print the run sheet

  • Check technical requirements

    2 people

  • Arrange keys and access

  • Do the shopping

    3 people

  • Chill drinks

    2 people

  • Prepare catering

    4 people

Event

  • Open venue

    2 people

  • Clear the stage area

    4 people

  • Set up tables and chairs

    5 people

  • Set up the entrance desk

    2 people

  • Build the catering buffet

    3 people

  • Set up the bar

    3 people

  • Hang up decorations

    3 people

  • Install sponsor banners

    2 people

  • Set up sound equipment

    3 people

  • Set up lighting equipment

    2 people

  • Set up instruments

    4 people

  • Perform sound check

    4 people

  • Perform a lighting check

    2 people

  • Set out the programs

    2 people

  • Brief volunteers

    3 people

  • Check doors and escape routes

    2 people

  • Staff the entrance

    3 people

  • Welcome guests

    3 people

  • Hand out programs

    2 people

  • Register donations

    2 people

  • Host the concert

  • Serve drinks

    4 people

  • Serve snacks

    4 people

  • Refill drinks

    2 people

  • Restock the buffet

    2 people

  • Collect used dishes

    2 people

  • Check toilets

  • Supervise the break program

    2 people

  • Thank sponsors

  • Escort the last guests

    2 people

Aftercare

  • Tear down audio equipment

    3 people

  • Store instruments safely

    4 people

  • Remove decorations

    3 people

  • Put furniture back

    5 people

  • Collect waste

    3 people

  • Wash dishes

    3 people

  • Clean the bar and kitchen

    3 people

  • Clean the room

    4 people

  • Clean the restrooms

    2 people

  • Close cash register and donations

    2 people

  • Collect lost and found items

  • Return equipment

    2 people

  • Return venue keys

  • Send sponsor thank-yous

    2 people

  • Share photos with participants

What to bring

Grouped the way you'd shop for it, with quantities.

Furniture

  • Tablesqty 10
  • Chairsqty 120
  • Bar stoolsqty 6
  • Coat racksqty 2
  • Dressing room tablesqty 3
  • Changing room chairsqty 12

Equipment

  • Speakersqty 4
  • Mixer
  • Microphonesqty 6
  • Microphone standsqty 6
  • DI boxesqty 4
  • Audio cablesqty 12
  • Extension cordsqty 6
  • Power stripsqty 10
  • Laptop
  • Music standsqty 12
  • Cable matsqty 12

Lighting

  • Stage lightsqty 6
  • Atmosphere lightsqty 10
  • Light standsqty 4

Tableware

  • Glassesqty 150
  • Coffee cupsqty 80
  • Platesqty 150
  • Cutlery setsqty 150
  • Serving traysqty 12
  • Pouring jugsqty 8

Kitchen

  • Coolersqty 4
  • Coffee machinesqty 3
  • Kettlesqty 2
  • Food warmersqty 4
  • Cutting boardsqty 4
  • Kitchen knivesqty 4
  • Pliersqty 8
  • Storage binsqty 12
  • Washing-up bowlsqty 3

Decorations

  • Sponsor bannersqty 8
  • Buntingqty 6
  • Tableclothsqty 12
  • Flower arrangementsqty 8
  • Program boardsqty 4
  • Directional signsqty 10

Catering

  • Entrance desk
  • Donation boxesqty 3
  • Cash register
  • Payment terminal
  • Menu Card Holdersqty 6
  • Drink dispensersqty 3
  • Bottle openersqty 4
  • Thermos flasksqty 6
  • Waste binsqty 8
  • Coat hangersqty 150
  • Name badgesqty 40
  • Program leafletsqty 150
  • Vocal cordsqty 120

Cleaning

  • Mopsqty 4
  • Bucketsqty 4
  • Broom setsqty 3
  • Vacuum cleaner
  • Cleaning glovesqty 8
  • Toilet brushesqty 3

Groceries

  • Groceries

Tips

  • Confirm the venue’s technical requirements with the musicians and sound technician at least 2–3 weeks before the concert. Check inputs, DI boxes, microphones, music stands, power points and cable routes rather than assuming the venue has everything.
  • Set a firm deadline for sponsor logos, guest names and dietary requirements. A deadline 10–14 days before the concert gives you time to prepare the printed programme, name badges and final guest list.
  • Assign volunteers to specific jobs and shifts, including reception, cloakroom, backstage support, catering and access control. Share the printed run sheet with them at least 1 day before doors open.
  • Plan the first hour of hospitality separately from the rest of the evening: allow 2–3 drinks per guest for that opening hour, then confirm enough glasses, chilled storage, coffee equipment and serving items.
  • Walk through access and setup on the day before the concert. Check keys, loading routes, dressing-room tables and chairs, stage lighting, extension reels, power strips and cable mats before equipment arrives.

Frequently asked questions

How far in advance should I organise a sponsor concert?
Start the main planning at least 8–12 weeks before the concert. Book the venue, musicians, sound equipment and catering first, then set deadlines for sponsors, invitations and guest information.
When should sponsor logos be submitted for the programme?
Set the final logo deadline 10–14 days before the event. This leaves enough time to check file quality, place the logos, approve the layout and print the programmes.
How many drinks do I need for a sponsor concert?
For the first hour, plan on 2–3 drinks per guest, then adjust for the expected length of the concert. Add chilled water and allow extra glasses so service does not stop while items are being washed or collected.
When should the final guest list be ready?
Close registrations about 5–7 days before the concert and produce the final guest list 3–4 days beforehand. Use it to prepare name badges, seating or reception information and the volunteer briefing.

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