How to organise an exhibition tour
An exhibition tour runs smoothly when the visitor journey is settled before the refreshments and room setup. Start by fixing the venue, tour times and guide capacity, then manage registrations, dietary requirements and group assignments. Before opening, check every artwork, caption, route sign and piece of tour equipment. Allow enough time for reception setup, catering, lighting and a full guide briefing so late technical or crowd-flow problems do not reach visitors.
The plan, step by step
Every task with its own sub-checklist, in the order you'll actually need them.
Preparations
- 1
Reserve venue and time
- 2
Arrange tour guides
- 3
Send invitations
2 people
- 4
Process registrations
- 5
Collect dietary requirements
- 6
Assign tours
- 7
Create visitor information
- 8
Determine route and crowd flow
2 people
- 9
Check artworks
2 people
- 10
Check captions
2 people
- 11
Prepare tour stories
3 people
- 12
Test the equipment
2 people
- 13
Purchase catering
2 people
- 14
Print the visitor list
- 15
Prepare name badges
2 people
- 16
Chill drinks
2 people
- 17
Prepare snacks
3 people
- 18
Set up tables and chairs
3 people
- 19
Set up the reception desk
2 people
- 20
Set up the catering buffet
3 people
- 21
Hang route signs
2 people
- 22
Test lighting and technical equipment
2 people
- 23
Unveil artworks
2 people
- 24
Give the guide briefing
3 people
Event
- 25
Staff the reception desk
2 people
- 26
Register visitors
2 people
- 27
Hand out name badges
- 28
Guide the first tour
2 people
- 29
Lead the second tour
2 people
- 30
Guide the third tour
2 people
- 31
Serve snacks and drinks
3 people
- 32
Refill drinks
2 people
- 33
Check exhibition spaces
2 people
- 34
Answer visitor questions
2 people
- 35
Supervise the final tour
2 people
- 36
Wave goodbye to visitors
2 people
Aftercare
- 37
Catering breakdown
3 people
- 38
Collect materials
3 people
- 39
Sort and remove waste
2 people
- 40
Wash dishes
2 people
- 41
Clean rooms
3 people
- 42
Switch off equipment
2 people
- 43
Remove decorations
2 people
- 44
Return borrowed materials
2 people
- 45
Register lost and found items
What to bring
Grouped the way you'd shop for it, with quantities.
Furniture
- Reception desk
- Buffet tablesqty 3
- Bistro tablesqty 6
- Chairsqty 60
- Coat rackqty 2
- Bollardsqty 8
Tableware
- Glassesqty 80
- Coffee cupsqty 60
- Platesqty 80
- Cutlery setsqty 80
Kitchen
- Coffee makerqty 2
- Kettlesqty 2
- Thermos flasksqty 4
- Coolersqty 3
- Serving traysqty 6
- Small bowlsqty 12
- Serving tongsqty 6
Equipment
- Laptop
- Barcode or QR scanner
- Printer
- Portable speakerqty 2
- Wireless microphone
- Extension cordsqty 4
- Power stripsqty 4
Decorations
- Route signsqty 12
- Name badgesqty 80
- Badge holdersqty 80
- Tableclothsqty 9
Lighting
- LED lightsqty 6
Cleaning
- Waste binsqty 6
- Bucketsqty 2
- Mopsqty 2
- Broom and dustpanqty 2
- Microfiber clothsqty 12
Catering
- Groceries
Tips
- Set the tour capacity before sending invitations. Assign visitors to groups early enough to print the visitor list, prepare name badges and give guides a final headcount.
- Walk the complete route with the guides before visitors arrive. Check that artworks and captions are in place, signs are visible, and bollards or furniture do not narrow busy passages.
- Test the wireless microphone, portable speaker, laptop, scanner, lighting and power connections during setup—not when the first group is waiting. Keep extension cords and power strips safely out of walking areas.
- Prepare the reception desk before opening with the printed visitor list, scanner, badges and badge holders together. This prevents registration delays when several visitors arrive at once.
- Set out catering only after the main setup is finished, then chill drinks and place snacks, cups, plates and cutlery where they can be replenished without blocking the visitor route. Include a clear plan for dietary requirements and waste bins.
Frequently asked questions
- How far in advance should I organise an exhibition tour?
- Secure the venue, time and tour guides first, ideally several weeks before the event. Send invitations early enough to process registrations, collect dietary requirements and assign visitors to groups before printing the final list.
- How many visitors should be in one exhibition tour group?
- Set the group size according to the room layout, route width and how clearly visitors can hear the guide. Decide the limit before invitations go out, then add guides or tour slots rather than allowing groups to become too large.
- What should I check before an exhibition tour starts?
- Allow at least one complete pre-opening walkthrough to check artworks, captions, route signs, lighting and technical equipment. Also test the scanner, microphone and speaker, and confirm that the reception desk has the visitor list and badges.
- When should I set up catering for an exhibition tour?
- Set up tables, chairs and the buffet before visitors arrive, but put out chilled drinks and perishable snacks as close to opening as practical. Keep catering outside the tour route and leave time to check cups, plates, cutlery and dietary options.
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